OUR TEAM
Catalyst is fueled by a collective of world-class creatives, strategists, and innovators trusted by the biggest brands and cultural leaders on the planet. From Vogue to the NBA, from Google to emerging tech icons, our team has shaped industries, defined moments, and set new standards for excellence. Together, we bring unrivalled expertise across PR, marketing, photography, film, partnerships, and VIP services— delivering results that catalyze life-changing opportunities and lasting impact.
Become a CATALYST, and unlock a force that can redefine what’s possible for your personal brand.
David Cash
Producer & Lead Strategist
Vogue calls David the “leading force bringing web3 to market.” With a background in media since childhood, he has produced campaigns and activations for brands like Amazon, Farfetch, and the NBA. Author of the first Master’s thesis on NFTs, David has generated billions of impressions and tens of millions in digital asset sales. Today, he’s the go-to catalyst for C-suites, bringing tech products to market.
Nick Merzetti
Celebrity Fashion Photographer & Creative Director
Nick Merzetti is the celebrity fashion photographer for leading publications worldwide, known for striking editorial and portrait work that blends style with storytelling. His award-winning images have appeared in Vogue, Harper’s Bazaar, The Wall Street Journal, and more, earning him recognition as one of Canada’s leading catalysts in fashion photography.
Angela Lee
Celebrity Makeup Artist
Angela Lee is a renowned makeup artist and brand strategist with 15+ years of experience across fashion, film, and commercial work. With a fine art background in painting, she brings an artist’s eye for detail—enhancing natural beauty with flawless skin artistry, precise application, and impeccable colour matching. Her talent has earned the trust of clients from Vogue to Gucci, Louis Vuitton, Dior, and Porsche. Known for her professionalism and elevated on-set presence, Angela transforms not only appearances but also personal brands with ease and impact.
Shayne Gray
Director of Video Production
Toronto-based commercial photographer and director Shayne Gray has been a catalyst for Apple, Google, IKEA, Levi’s, and Canada Goose, with features in British Vogue, Vogue Italia, GQ Brasil, and beyond. He has photographed figures like Justin Trudeau and regularly teaches and lectures internationally.
Katreena Tecson
Short Form Video Producer
Katreena Tecson is a marketing and partnerships leader with expertise in Web3, AI, and digital culture. She has scaled startups like CocoNFT and held roles at Pocket Worlds, Aerial, and Pass App, being a catalyst for growth through community, collaborations, and go-to-market strategy.
Tyler Ribchester
Art Director
Art director and photographer Tyler Ribchester is known for bold, concept-driven storytelling. With features in Vogue Italia, Elle, Fashion, and other leading titles, he is a catalyst that brings a refined creative vision and meticulous eye to campaigns with designers, brands, and artists.
Janice Ronan
PR and Communications
Janice Ronan is a seasoned PR and communications strategist with deep experience in media relations, brand positioning, and high-impact storytelling. She has led campaigns that secure top-tier coverage, build lasting industry relationships, and catalyze brand visibility across global markets.
Josh Gagnon
Director of Business Development
Josh Gagnon is a Sales and Business Development catalyst, bridging strategy and technology to deliver tailored growth solutions for brands of all sizes. With expertise in building partnerships and scaling innovative platforms, he connects business needs with technical execution to drive measurable results.
Yaseen Ahmad
VIP Service Director
Yaseen Ahmad is a trusted VIP Services Coordinator known for orchestrating high-level experiences and access for billionaires, CEOs, and cultural elites. With over 8 years of experience across luxury hospitality, private client services, and cross-border logistics, Yaseen is the catalyst behind everything from off-market property deals to last-minute global travel and security coordination.
OUR ADVISORY BOARD
We call our clients, Investors, and Advisors “CATALYSTS” due to their global influence at the intersection of culture and innovation. Our advisory board is made up of some of the most prolific voices in the modern media landscape, from creators to publishers to VCs and beyond.
Meet the Catalyst advisory board, influencing the future of executive content creation at scale, by supporting our shared mission:
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Dennis Liu
Top Web3 Content Creator
“Virtual Bacon” (1.5M+)
Dennis Liu, AKA Virtual Bacon, sits as a respected member of the CATALYST advisory board & cap table.
Dennis has established himself as one of the leading voices in the Web3 media landscape as a respected VC, angel investor, and content creator boasting over 1.5 million followers across channels.
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Eric Spivak
Top Web3 Consultant, Investor and Advisor
Eric is a cultural catalyst in Web3, music, and media, bridging brands, creators, and communities as a producer, strategist, and investor for names like Twitter, Google, Netflix, and artists from The Weeknd to Miguel. As founder of Newfriendshiptech and a trusted voice in global innovation, he has empowered countless artists and companies to thrive in the digital economy.
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Nick Dazé
Advisor, Blockchain and Impact
Nick is the co-founder of Nice Industries, embedding charitable giving into diverse commercial and entertainment transactions, driving funds to important causes, and Centivize.io, a task-and-rewards ecosystem driving real-world change through tokenized incentives. With a background advising high-profile projects and organizations across Web3 and beyond, Nick has established himself as a trusted voice in frontier technology and social impact
